"Highlighting is a technique for bringing attention to an area of text or image." Though this appears to be similar to what one does when using a highlighting pen to bring out certain important areas of a course textbook, the design concept is much more. It controls visual hierarchy in the read of a piece, whether that be via imagery, text, or white space. NOTE: be conservative with highlighting, as highlighting effects are diluted as more is calling for attention. As I tell the class, "If everything is 'yelling', nothing will be 'heard'." - from Universal Principles of Design, Lidwell, Holden, Butler
Common highlighting techniques:
1 > Bold, Italics, Underlining
2 > Typeface NOTE: Avoid using different fonts as a highlighting technique. Though this is a possibility, it usually disrupts the aesthetics of good typography (even for those of us who aren't die-hard Modernist fans!). Instead, try capitals.
3 > Color
4 > Inversing NOTE: This is a very disruptive technique. Use sparingly.
5 > Blinking (like it sounds, so not really possible on print)
Image 1: http://payload.cargocollective.com/1/1/33092/1619011/type_2.jpg
Image 2: http://thefeteblog.com/wp-content/uploads/2013/01/red-winter-wedding-10.jpg
Image 3: http://ambalaj.se/wp-content/uploads/2009/03/60-bag-packaging-design-biodegradable1.jpg
Image 4: http://brettmaurer.me/wp-content/uploads/2013/03/IMG_0811.jpg
STUDENTS: One sample of highlighting
Please post below with a website address displaying an image. Then explain how this sample displays highlighting. DO NOT use a picture of something using an actual (yellow, etc.) highlighter. Push further.
Please check this each Monday of the semester for information. Put this in your head. Use it. Live it. Be a great designer.