grfx-3603
art direction in advertising

syllabus + calendar

grfx3603-syllabus-fall23.pdf
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GOOGLE CALENDAR

SUBSCRIBE TO GOOGLE CALENDARS

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lecture slides

slides_intro_grfx3603_fall23.pdf
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WK1 THURS: Career, Brand-Logo-Campaign-Ad

WK2 TUES: Target Markets, Concepting, Soft Sell

WK8 TUES: Strategies

WK9: AMBIENT + GUERRILLA

SOCIALS OVERVIEW

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projects

PROJ. 1: AD CONCEPT + DESIGN EXERCISES

proj 2: intro to strategic copywriting & art direction

PROJ 3: Campaign Thinking - Growing the Big Idea

PROJ 4: COMPETITION FOR REAL CLIENT

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other